June 19, 2012

McDaniel reveals refreshed Green Terror identity

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WESTMINSTER, Md. – McDaniel College announces a new visual identity for Green Terror Athletics to be unveiled for the 2012-13 academic year.

This new identity replaces the previous Green Terror design, created in 1994, and consists of an updated package with a variety of graphic options to represent the teams and programs within the department.

Along with the wordmark, a new Green Terror mascot character has been created. The character was specifically designed to keep with the tradition of the Green Terror as a concept. Each of McDaniel’s 24 varsity sports will also have a sport-specific mark.

Through a process that began in September 2011, representatives of the College community including student-athletes, coaches, faculty and alumni served on a committee facilitated by Athletic Director Paul Moyer and Luke Stillson, sports information director, and tasked with the charge of a new visual identity. The committee worked closely with Francis Santaquilani of FS Design, Chattanooga, Tenn., selecting official marks to visually represent Green Terror Athletics. The wordmark incorporates the College’s traditional green and gold, a slightly darker, forest green is used. The mark is designed to be easily seen on both light and dark backgrounds.

According to McDaniel President Dr. Roger Casey, “It was time for us to refresh our Green Terror logo and strengthen our brand through this new identity.”

“We’re excited about this new identity, one that our students will proudly wear and we invite our fans to do the same,” said Moyer. “Our Green Terror identity has rattled our rivals over time, and we’re confident the new version will surely do the same.”

The new visual identity will be phased in through normal purchasing cycles with all new apparel and accessories bearing the new wordmark. McDaniel will also debut a revised mcdanielathletics.com in August, which will prominently display the new identity. Merchandise will be available in the campus bookstore after July 1.

The Green Terror nickname first appeared in print in 1923 in a report on a game with Washington and Lee University in Lexington, Va., when the [then Western Maryland College] football team was called by their opponents the “Green Terrors” because they were a “rugged, battling crew with indomitable fighting spirit.” Another version of the moniker story is attributed to Baltimore Sun sportswriter W. Wilson Wingate, a 1918 graduate of the College.

To see the new visual identity and for more information, visit www.mcdaniel.edu.

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